Paid media
Plan, launch and refine paid acquisition around your target markets, approved sources and agreed KPIs.
The focusMarket fit · Test structure · Acquisition cost
Independent performance agency
TRAFFICTHAT WINS.
Paid media, creative testing and campaign optimisation for iGaming and betting brands.
Tell us your goals. Let's explore the fit.
WINTRAFF / IN MOTIONBEYOND THE CLICK
A focused acquisition partner.WINTRAFF.CLICK ↗
iGamingSports bettingDirect partnerships
What happens after the click 02 / What we do
Creative. Media. Data.
One direction.
The parts of acquisition should work together. We build the campaign around one shared brief.
Creative testing
Turn audience insights into localised concepts. Test hooks, messages and formats, then build on what the evidence supports.
The focusLocal relevance · Clear hypotheses · Iteration
Performance analysis
Connect campaign data with agreed conversion and quality signals. Use the findings to decide what to change, stop or scale.
The focusTracking clarity · Quality review · Next actions
OUR FOCUSiGaming & sports bettingFocused expertise. Direct collaboration.
03 / How we work
Start focused.
Scale with evidence.
We define success together, test against it, and decide what comes next.
Align on the opportunity
Your product, target GEOs and commercial goals shape the brief.
Launch a defined test
Agree the budget, sources, creative hypotheses and measurement before spending.
Review what the data says
Assess acquisition cost and available quality signals against the agreed criteria.
Decide the next move
Iterate, pause or scale. More volume follows evidence, not the calendar.
04 / Before we talk
Good questions.
Clear answers.
A few things worth knowing before the first conversation.
Who is WINTRAFF for?
iGaming and sports betting operators, and their affiliate teams, looking for a direct performance acquisition partner. Our focus is paid media, creative testing and campaign optimisation.
Which GEOs and traffic sources do you cover?
We scope the markets and sources together. The plan depends on your product, licensing, brand requirements, tracking setup and campaign economics. We do not assume every source is suitable for every market.
Which partnership models can we discuss?
CPA, revenue share and hybrid structures can be discussed. The model, qualifying conversion rules, reporting and payment terms are agreed before launch.
How do you assess traffic quality?
We align on conversion definitions, validation rules and acquisition cost. Where operator data is available, we also review downstream cohort signals. Those signals inform optimisation; they are not a promise of retention or player lifetime value.
What do you need to start a conversation?
Your brand, a contact email and a rough idea of the acquisition goal are enough. Target markets and an existing brief are helpful, but you do not need a polished presentation to get in touch.
05 / Start a conversation
Let's win
together.
Tell us where you want to grow. Let's discuss your acquisition goals and whether a focused test makes sense.
What happens next
- We review your acquisition goals.
- We clarify the opportunity together.
- We scope a test if there is a fit.
Start with your brand and a way to reach you.
